MetricOwl — Automated Weekly Business Reviews
Weekly report bots

The weekly report writes itself now.

MetricOwl runs a fleet of AI bots that read your dashboards, ad accounts and revenue — then write a sharp weekly brief and post it to Slack. You connect a source, pick a bot, and stop chasing people for context.

Pick a bot →See a sample brief
14-day free trial · connect in 60 seconds · cancel anytime
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MetricOwl APP · Mon 8:58 AM
PPC BOT
Weekly Google Ads brief — Acme
Jun 9–15 vs. prior week
Spend$42,180▲ 6%
CTR (Search)3.1%▼ 14%
Quality score (Branded)6.4▼ 0.9
Search IS lost (budget)23%▲ 9pts
The owl's read

Spend rose 6% but efficiency slipped: Search CTR fell 14% and you're now losing 23% of impressions to budget on Branded — the campaign that converts best.

Recommendation: shift budget from the Display line (flat ROAS) into Branded Search, and review the three keywords whose quality score dropped below 7.

Reads from the tools you already use
SlackGoogle SheetsGoogle AdsStripeMetabase+ dashboard URLs
How it works

Three steps. Then it runs every week without you.

No new dashboard to check. The brief comes to you — in the channel where work already happens.

01

Connect a source

One click for Google Ads, Stripe or Slack. Or point a bot at a dashboard URL or a Google Sheet.

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02

The owl reads & writes

It pulls the numbers, flags what moved, asks owners for context when needed, and writes the narrative.

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03

Brief lands in Slack

A clean, written weekly brief posts to your channel before standup. Every week, on schedule.

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Pick a bot

One engine. A bot for each weekly report you dread writing.

Each bot knows its job and its audience. Start with one — add more when you're ready.

Start here
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PPC Bot

Advertisers · Agencies

Connect Google Ads and get a weekly narrative — wasted spend, lost impression share, and what to change — in Slack. Tuned for verticals like real estate.

Google AdsSlack
$29/mo · per account
Start free →
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Custom WBR Bot

Heads of Product · Ops

Bring your own metrics. It chases owners for context and compiles your Weekly Business Review.

Google SheetsDashboard URLSlack
$149/mo
Start free →
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Stripe Founder Digest

SaaS founders

A free weekly revenue read (MRR, churn, what moved) in plain English — or a data source for your other briefs.

StripeSlack
Free
Get it free →
What you actually get

A brief that reads like your sharpest analyst wrote it.

Not a dashboard. Not a wall of numbers. A written story about what moved and what to do — with the data underneath.

Start free
Custom WBR Bot · Slack

Weekly Business Review — Week 24

Compiled by MetricOwl · Wed 9:00 AM

Revenue is back on plan after two soft weeks, but activation is the story this week — it dropped 8% and the cause isn't seasonal.

What declined

Activation rate · 41% (▼8% WoW). Maya flagged this as a real drop, not noise: the new onboarding step added friction. A fix is shipping Thursday. Worth watching next week.

What improved

Net revenue · $128k (▲5% WoW). Back above target. Driven by two enterprise renewals that slipped from last week — so part of this is timing, not pure growth.

Needs a look

Support backlog hasn't moved in three weeks — the owner hasn't responded to two nudges. Flagging so it doesn't get lost.

Start tonight

Go to sleep. Wake up to the brief.

Connect a source in 60 seconds. Your first brief is free.

Pick a bot →Talk to the founder